More than 130,000 traffic collisions were reported in Alberta in 2016, resulting in nearly 300 lives lost and more than 16,600 injured.* Policymakers, law enforcement and victims' families point to distracted driving as an important contributing factor in traffic collisions today. But so far, efforts to curb distracted driving have fallen woefully short. With 94 per cent of crashes involving human error**, can brain science and psychology provide insights to dramatically reduce distraction-related roadway fatalities and injuries? Can technology play a role in solving the problem it helped to create? Join us as we explore the distracted brain and the most promising approaches to combat distracted driving.

Wednesday, Oct. 3, 2018
11:30 a.m. Networking & Registration
12:00 - 1:30 p.m. Luncheon Program

University of Calgary
MacEwan Student Centre 
3rd Floor Ballroom

Register at http://www.cvent.com/d/zgqgs1/4W